Aston Martin Valhalla exclusive reveal — an intimate private showcase blending precision engineering with premium brand hospitality.
Automotive — Collaborate Global
From intimate hypercar reveals to global launch stages, Collaborate Global builds the moments that define automotive brands in real life.
Launch. Reveal. Accelerate.
Automotive brands don't just need events — they need environments that make people feel the engineering, the heritage, and the ambition behind the machine. We design those environments from the inside out, using our Experience System to align audience, space, and moment into something genuinely memorable. From Pebble Beach to Goodwood, from private reveal suites to festival-scale pavilions, we work at every scale the category demands.
What separates us from production companies and generic experiential agencies is category intelligence. We understand how automotive brands think — the tension between exclusivity and accessibility, between technical precision and emotional desire. Our Production Intelligence model means we work with full transparency, moving faster and more cost-efficiently than network agencies while delivering work that sits comfortably alongside the world's most prestigious automotive stages.
Our ImpactX measurement model ensures every activation generates more than presence — it generates evidence. We track engagement, dwell time, sentiment shift, and social amplification to give automotive clients the data they need to justify investment and build the case for the next campaign. The result is a partnership built on performance, not just creativity.
What we do for automotive brands
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We design and deliver world-class vehicle launch experiences — from intimate private reveals for ultra-high-net-worth audiences to major global stage activations at the world's premier automotive events. Every launch is built around a single, powerful creative idea that translates across physical environment, content and social amplification.
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Goodwood Festival of Speed, the British Grand Prix, Milan Design Week — we operate at the events where automotive culture is made. Our structures, pavilions and brand environments are engineered for dwell time, social sharing and meaningful brand engagement at scale.
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Premium hospitality is not a bolt-on — it is a brand statement. We design trackside suites, private lounges and curated guest journeys that embody the values of luxury automotive brands and leave guests with a lasting impression of the marque.
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We capture the live moment and extend it far beyond the footprint. Our in-house content studio produces tactical social assets, long-form brand films, live interactive content and social amplification strategies that turn a single activation into a sustained campaign.
Trusted by brands building the future
Selected automotive projects
Aston Martin
At Pebble Beach 2025, we transformed an entire estate into a living expression of the Aston Martin world — fusing design, gastronomy, whisky and music into a lifestyle experience that went far beyond a car show stand. Every detail, from the curated cultural programming to the intimate product moments, was designed to deepen the emotional connection between the brand and its most discerning audience. This was hospitality as brand strategy.
See the full project →Hyundai N
In partnership with INNOCEAN, we delivered the global launch of the Hyundai IONIQ 6 N at Goodwood Festival of Speed — culminating in 'The N Moment' during the iconic Hill Climb. We built a multi-layered environment where audiences could experience the technology, engineering and emotion behind the vehicle through hands-on touchpoints, immersive architecture and a technical blueprint display that made the car's performance credentials tangible. The activation served a global audience while landing with precision at one of the world's most competitive automotive events.
See the full project →eBay
We reimagined what a parts and accessories brand could feel like at a motorsport event — turning eBay's vehicle category into a high-energy, multi-level experiential destination at the British Grand Prix and Goodwood Festival of Speed. With multiplayer challenges, creator-led programming and a swag pit that became its own social phenomenon, the eBay Garage attracted tens of thousands of engaged fans and proved that a marketplace brand could hold its own in one of motorsport's most passionate environments.
See the full project →Singer Vehicle Design
Singer Vehicle Design demands a stage as considered and crafted as the cars themselves. We created a sculptural display environment at Goodwood Festival of Speed that placed Singer's beautifully restored Porsche 911s in a setting worthy of their reputation — precise, minimal, and quietly extraordinary. The result was a brand moment that attracted serious collectors and casual visitors alike, communicating Singer's philosophy without saying a word.
See the full project →Hispano Suiza
The Carmen Sagrera is one of the world's rarest hypercars — its reveal demanded an environment to match. We designed an intimate, theatrical unveiling experience with dramatic red neon lighting, a bespoke draped reveal moment and a presentation format that built genuine tension before the car was seen. Exclusive, precise, and calibrated for a room full of people who have seen everything — and needed to feel something.
See the full project →Aston Martin
A moment of calm amid the noise of Goodwood — the global exclusive reveal of the Aston Martin Valhalla required precision choreography, a clinical creative environment and an audience experience that made 950 PS feel like poetry. We built a bespoke reveal space that framed the car's performance statistics as art, and let the Valhalla itself do the rest. Intimate. Purposeful. Unforgettable.
See the full project →How we work
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We dive deep into your innovation's true human impact. What does success actually feel like for your customers? What barriers exist between brilliant technology and emotional connection?
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We create immersive worlds that make complex technology intuitive. Every touchpoint designed to move people from curious observer to committed believer.
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We execute with obsessive precision and collaborative expertise. Our specialist collaborators handle everything from concept to completion.
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We measure transformation alongside metrics. Real behaviour data drives evolution of every environment we create together.
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